For the 1940 model year, Ford’s new Model 01A and 022A debuted with handsome styling courtesy of the company’s brilliant chief designer Eugene T. “Bob” Gregorie. The signature of the new Ford lineup was its V-shaped grille with horizontal bars and pronounced forward hood that was inspired by the Lincoln Zephyr of 1936. Now firmly in the modern streamlined age, headlights were fully integrated into the fenders, and placed in the outboard position on both Deluxe and Standard models. This gave the new Fords a fresh and decidedly modern look that would see them into the late 1940s. Mechanically, the new Ford was a natural evolution of earlier models, with the venerable “flathead” V8 in 85 horsepower specification fitted to the majority of cars sold – though this would be the final year the smaller V8-60 would be available for buyers. Ford offered the cars in both Standard and Deluxe trim, the latter featuring a more stylized grille, “Deluxe” emblazoned hubcaps, and a more comprehensively equipped interior with additional instruments and signature sand-beige two-tone paint to match the steering wheel. As before, Ford offered buyers a wide variety of two and four-door bodies, convertibles, and even a wood bodied station wagon. The company would continue to accommodate commercial buyers as well, offering the Panel Delivery in both standard and deluxe trim. Today, the Panel Delivery is one of the rarest of all Ford Deluxe body styles of the era.
This 1940 Deluxe Sedan Delivery is an attractive example of this stylish and exceptionally rare pre-war Ford, wearing a nice quality older restoration in the period correct shade of Mandarin Maroon. Just over 4,000 of these pretty Sedan Deliveries were built in 1940 and sadly, most of them were run into the ground as they served their purpose as hard-working tools for commercial duty. Furthermore, once they were cast aside, their V8 engines were often scavenged by hot rodders, so only a scant few survive today in original condition. Thankfully, this cherished example was kept for three decades by a family from North Dakota before moving into two important collections of early Ford V8 cars, followed by a collector of vintage cars and memorabilia. Along the way it was treated to a sympathetic restoration and it remains in largely factory correct condition today. The maroon paint is very strong, with good bodywork and factory appropriate panel fitment all around. Chrome bumpers, wheel trims and other bright work such as the headlight trims and grille are all in very good condition. Steel wheels wear correct Deluxe-script hubcaps and wide whitewall tires.
Along with the body, the interior was well restored and it presents in excellent condition, with high quality grained leatherette upholstery as original on the seats and door panels. It also features matching upholstered side panels and load-floor carpeting in the cargo area. This being a commercial car, the equipment is limited, but it does include its original radio, as well as the correct Deluxe-trim steering wheel, switches, window winders, clock and gauges.
Under hood presentation is excellent with the 85 horsepower flathead V8 appearing extremely well-detailed with correct branded radiator hoses, correct type clamps and hardware, original oil-bath air cleaner and the proper dark green paint on the block and heads. Overall, this handsome Ford Delivery remains in tidy and attractive condition, ready for use as a head-turning promotional vehicle or simply for enjoyment at your local cruise night. The Sedan Delivery may have been intended as a humble commercial vehicle, but thanks to the efforts and unique vision of both Edsel Ford and his chief stylist Bob Gregorie, the Sedan Delivery was every bit as beautiful as its passenger car stablemates.
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