In the Mid 1930’s, Ford Motor Company president Edsel Ford was beginning to worry about the ever-increasing competition from Oldsmobile and Buick. Ford needed a car that offered style, comfort and luxury at a mid-market price, one that could bridge the gap between top of the line Ford models and the ultra-exclusive Lincoln K series. The DeLuxe line of upmarket Fords was introduced for 1938, alongside the Lincoln-Zephyr. These new DeLuxe Fords featured different styling from their standard counterparts, as well as well-equipped cabins with additional luxury features. Though mechanically speaking, they were largely the same as their junior siblings. The styling was one step ahead of the standard Fords and by 1939 you could see the family resemblance to that of the gorgeous Lincoln-Zephyr. The prominent pointed hood and vertical grilles hinted at a baby Zephyr and many customers took notice, responding with strong sales. The 221cubic inch, 85 horsepower flathead V-8 remained largely unchanged but was good enough to provide hearty performance for the DeLuxe. The DeLuxe line sold well until Ford regrouped yet again and further simplified their strategy, with the newly-formed Mercury division taking over the reins from the DeLuxe in the middle of the Ford Motor Company range.
This attractive 1939 Ford DeLuxe Convertible Coupe has been restored to a show-quality standard in correct Folkstone Gray paint, accented by a black canvas top piped in red. Exterior paint finishes are outstanding, with excellent panel fit and alignment. The chrome trim has been beautifully restored and the chassis and engine bay are very well detailed. Inside, correct and lovely brown leather upholstery has been expertly fitted. The same brown upholstery carries over into the generous rumble seat. Being a mid-range car meant that most DeLuxe Fords were well equipped, and this example is no exception. Bumper guards, DeLuxe clock, radio, heater and rear view mirror have all been fitted. It rides on a set of lovely color matched steel wheels with chrome hub caps and correct reproduction Ford script whitewall tires. 1939 was the first year for Lockheed hydraulic brakes which help give more reliable stopping power and a lot more piece of mind in modern traffic.
While this is a very high quality restoration that would certainly be fit for show, we feel it has really been restored to be driven. Fords of this era are easy and highly enjoyable cars to drive, even for those who may be new to the classic car hobby. They are also reliable, easy to service and have outstanding parts support, making for a worry free ownership experience. Thanks to the light clutch, easy to use transmission, hydraulic brakes and the strong running flathead V8 engine; this Ford DeLuxe is certain to be a truly great car classic touring car.
If you want to be an owner of a classic Ford DeLuxe, contact us today and learn more about our car consignment program. We are able to cater to the buyer’s individual needs with respect to financing, long and short-term storage, trades-ins, shipping, mechanical and cosmetic preparation.