Brief Packard History
The Packard Motor Car Company of Detroit, Michigan built some of the finest American cars of the pre-war era. Packard was one of the “Three Ps”, along with Pierce-Arrow and Peerless, that represented the pinnacle of luxury in America. Founded by James Ward Packard in Warren, Ohio, the company came to be as a result of Mr. Packard’s dissatisfaction with a Winton automobile. When Mr. Winton suggested that Mr. Packard build his own car if he thought he could do better, Packard did just that.
Packard had already earned a reputation for engineering excellence with its six-cylinder cars when it changed the industry with the introduce of its twin-six engine in 1915. The first American manufactured to offer a V-12 in a production car, this engine was essentially two straight sixes with a common crankcase.The twin-six engine was almost 7 litres and was known for its smooth acceleration – It remained in production until 1923.Packard would bring back the twin-six in 1932, changing the name to the Packard 12 in 1933, and ending production in 1939.
Packard As a Premium Luxury Brand
One of their best-selling cars for years was the Packard Eight. Introduced in 1930 and it was a successor to the Packard Six. It was a luxury automobile available as a 2-door and 4-door, and as a Standard Eight, Custom Eight or even a De Luxe Eight. As the name would suggest, it was powered by an inline eight-cylinder engine which produced 90 bhp. Since this was Packard’s best-selling model for years, it helped them become one of the most notable car brands between 1924 and 1930.In order to beat the stay afloat during the Great Depression, Packard decided to introduce a smaller, more economical car.Between the late 30s and early 40s Packard was still a premier automobile brand, but the majority of the cars manufactured were the smaller 120 models.
Packard One-Twenty was produced between 1935 to 1937 and yet again from 1939 to 19341. With the One-Twenty, Packard wanted to take a stand on the mid-priced 8-cylinder car market. With this model, Packard introduced interdependent front suspension. The first generation of 120 was available in various body styles including as a 2-door or a 4-door sedan, convertible or coupe. The car was powered by Packard’s inline 8-cylinder engine producing 110 bhp. With its affordable price, the car was an immediate success and Packard manufactured almost 25,000 units of this particular model.
Packard 180 was presented as the 18th series for 1940, aimed to replace the discontinued Packard Twelve. The full name was Custom Super Eight One-Eighty and it was Packard’s line luxury cars. It shared many features with the Packard 160, the smaller series,including the running gear, the now traditional inline 8-cylinder engine which developed 160 bhp. At the time, it was one of the most powerful 8-cylinder engines. The car had a 3-speed manual transmission, and it was offered as either a 2-door convertible or 4-door convertible, sedan, limousine or town car. During the 40s, air conditioning was offered as an option on Packard’s cars – the first American manufacturer to do so. Furthermore, the 180 was the first Packard car that featured power windows.
Packard 400 was a model built in Indiana during the 1950s. The production only went on for two years. During that time, the Four Hundred name was assigned to the senior model range and the model was characterized by a full-color band on the lower part of the car. In 1955 the inline 8-cylinder engine’s power was increased to 374 cubic inches, which resulted in a higher horsepower rating.
By 1955, Packard’s inline 8-cylinder engine was outdated as compare to the overhead valve V-8 engines offered by other brands. Additionally, there reputation had become a bit old-fashioned with most buyer being previous customers. In later 1954, Packard purchased the ailing Studebaker Corporation to become the fourth largest American automobile manufacturer. After a failed merger with AMC and with financial challenges at Studebaker, the Packard signed a marketing and distribution deal with Mercedes-Benz. The Packard name we retired in 1959, and the remaining Studebaker Corporation ended automobile production in the United States in 1963.
Our Previously Sold Packards
1928 Packard 526SOLD
1929 Packard 640SOLD
1932 Packard Twin SixSOLD
1934 Packard TwelveSOLD
1936 Packard Super EightSOLD
1939 Packard Super EightSOLD